Analysing Media Texts

Burns and Parker show how multimodality theory can be used to understand how we communicate with each other in different ways, some through the human body, such as speech, gesture, or dance; others by various technologies, such as writing, visual design, film, and the internet.

Series Introduction

ix

Acknowledgements

xi

Multimodality and Textual Analysis

1

(12)

The Skater and the Old Man: Multimodal Design and Moving Image Production

13

(16)

Chocolate Politics: Analysing Websites

29

(16)

Returning to Hogwarts: The Modality of Computer Games

45

(20)

Transforming Hannibal: Interview Data and Textual Analysis

65

(12)

Key Principles and Practices

77

(8)

References

85

(4)

Index

89

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Analysing Media Texts

Summary

Table of Contents

Supplemental Materials