Anatomy of a Business Plan

The carefully written, well-thought-out business plan fell out of fashion in the dot-com craze, but in the year following the technology stock market crash it has become apparent that this basic building block of business is an entrepreneur's best friend. Award-winning author and business planning expert Linda Pinson has updated the book that has helped over 1 million businesses get up and running. Both new and established businesses will benefit from "Anatomy of a Business Plan's mix of time-tested planning strategies and an entirely new chapter on marketing techniques.

Linda Pinson is an award-winning author, business planning expert, speaker, consultant, and nationally recognized business educator with a specialty in financial management and small business curriculum development. The author of seven popular entrepreneurial books, she has also developed and published the bestselling business plan software program, Automate Your Business Plan. Linda is an SBA advisory board member and also serves on boards at California State University at Fullerton and Rancho Santiago College. Her dedication to the small business community has been recognized through awards from the U.S. Small Business Administration, the National Association of Women Business Owners, and the State of California. Linda served as a delegate and tax issue chair at the White House Conference on Small Business.