- ISBN: 9781551114835 | 1551114836
- Cover: Paperback
- Copyright: 8/1/2002
This book provides a comprehensive account of the factors that led Canadians to vote the way they did in the Fall 2000 Canadian election, which resulted in a third consecutive Liberal majority government. The book explains the overall impact that these factors had on how well or poorly each of the parties did in the election. This study is based on mass surveys, involving more than 3,000 respondents, conducted both during the campaign and after the election. It also draws on a detailed content analysis of the parties' messages and nightly news broadcasts throughout the campaign and its aftermath.