Apex Hides the Hurt

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Apex Hides the Hurt by WHITEHEAD, COLSON, 9781400031269
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  • ISBN: 9781400031269 | 1400031265
  • Cover: Trade Paper
  • Copyright: 1/9/2007

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The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
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