Applied Social Psychology

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ISBN: 9780135338377 | 0135338379
Cover: Hardcover
Copyright: 6/1/1998

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Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus this book examines many of the ways in which social psychology has been and is being used to solve real-world problems.Introduceseach of the major research methodologies used by social psychologists Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research and details it's use in real-life studies. Explores, in detail,the eight most heavily researched areas of the field: Educational Settings, Diversity Issues, Organizational Settings, Environmental Issues, Health and Health Care, Mass Communication, Consumer Issues, and Legal Issues.

Preface

xiii

PART ONE OVERVIEW

(41)

1 Applying Social Psychology--Typical Features, Roles, and Problems

(21)

Examples of Applied Social Psychology

(2)

A Definition of Applied Social Psychology

(1)

Typical Features of Applied Social Psychology

(4)

Uses of Theory in Applied Work

(2)

Roles and Activities

(3)

Is Social Psychology Really Applicable?

(2)

Problems for Applied Social Psychology

(5)

Summary

(1)

Suggested Readings

(1)

2 Theories in Applied Social Psychology

(20)

Useful Personality and Social Psychological Constructs

(3)

Social Psychological Principles

(3)

Theories of Social Influence

(7)

Theories of Social Cognition

(2)

Theories of Social Relations

(2)

Theories of Organizational Behavior

(1)

Theories About Communities

(1)

Summary

(1)

Suggested Readings

(1)

PART TWO METHODS OF OBTAINING KNOWLEDGE

(86)

3 Survey Research--The Quality of Life, and Sexuality

(18)

An Example of Survey Methodology--The Quality of Life

(4)

Key Characteristics of Survey Research

(3)

Results of the Quality-of-Life Survey

(3)

Follow-up Studies of the Quality of Life

(1)

Surveys of Sexuality

(5)

Summary

(1)

Suggested Readings

(1)

4 Experiments--Soliciting Donations

(16)

Examples of Experiments on Important Social Topics

(1)

An Illustrative Social Psychology Experiment

(2)

Key Considerations in Experiments

(10)

The Need for an Experimenting Society

(1)

Summary

(1)

Suggested Readings

(1)

5 Correlational Research--Leadership

(15)

Characteristics of Correlational Research

(1)

Empirical Research on Leadership

(1)

Fiedler's LPC Theory of Leadership

(9)

Cognitive Resources Contingency Theory

(1)

Applications of Contingency Theory to Leadership Training

(1)

Summary

(1)

Suggested Readings

(1)

6 Quasi-Experimental Studies--Effects of Television

(19)

Definition of Quasi-Experimental Research

(1)

A Nonequivalent Control Group Study: "Sesame Street"

(3)

Threats to Valid Inference

(7)

Analysis of the "Sesame Street" Study

102

(3)

A Time-Series Study: TV and Reading

105

(3)

Using Randomization in Field Research

108

(1)

Summary

109

(1)

Suggested Readings

109

(1)

7 Evaluation Research--Drug Prevention Programs

110

(18)

Examples of Evaluation Research Studies

111

(1)

Characteristics of Evaluation Research

111

(6)

Illustrative Evaluation Research: Project D.A.R.E.

117

(7)

New Trends in Evaluation Research

124

(1)

Use of Evaluation Research

125

(1)

Summary

126

(1)

Suggested Readings

127

(1)

PART THREE AREAS OF APPLICATION

128

(202)

8 Educational Settings--Intergroup Relations and Learning

128

(23)

A Brief History of School Desegregation

129

(1)

Research on School Desegregation

130

(8)

A More Effective Desegregation Process

138

(5)

Violence and Youth

143

(2)

Teacher Expectancies--Pygmalion in the Classroom

145

(2)

Educating Students with Differing Abilities

147

(2)

Summary

149

(1)

Suggested Readings

150

(1)

9 Diversity Issues--Gender and Ethnicity

151

(29)

Framework for Studying Diversity

152

(2)

Intergroup Relations--Beliefs, Attitudes, and Behavior

154

(3)

Gender

157

(10)

Ethnicity

167

(8)

Affirmative Action

175

(2)

A Word About Culture

177

(1)

Summary

178

(1)

Suggested Readings

179

(1)

10 Organizational Settings--Job Satisfaction

180

(25)

Some Areas of Organizational Psychology

181

(3)

Job Satisfaction

184

(3)

Causal Factors Influencing Job Satisfaction

187

(5)

Putting It All Together--An Illustrative Study

192

(2)

Consequences of Job Satisfaction

194

(3)

A Nationwide Study of the Quality of Working Life

197

(3)

Improving the Quality of Working Life

200

(3)

Summary

203

(1)

Suggested Readings

203

(2)

11 Environmental Issues--Energy and Resource Conservation

205

(24)

Some Applied Areas of Environmental Psychology

206

(3)

Concern for the Environment

209

(3)

Environmental Problems

212

(3)

Encouraging Proenvironmental Behaviors

215

(8)

Public Policy on Environmental Issues

223

(2)

Toward a Sustainable Future

225

(2)

Summary

227

(1)

Suggested Readings

227

(2)

12 Health and Health Care--Smoking

229

(24)

Applied Social Psychology and Health

230

(5)

A Brief Social History of Smoking

235

(2)

Scientific Knowledge and Public Policy About Smoking

237

(3)

Research on Smoking Behavior

240

(3)

Treatments to Help People Quit Smoking

243

(5)

An Illustrative Study--The Stanford Five-City Project

248

(2)

Preventing Children from Starting to Smoke

250

(2)

Summary

252

(1)

Suggested Readings

252

(1)

13 Mass Communication--Media Content and Effects

253

(27)

Print Media, Radio, and Television

254

(1)

Uses of the Media

255

(1)

Media Content

255

(9)

Effects of the Media

264

(12)

Interventions to Reduce Television's Harmful Effects

276

(1)

Media Policy Issues and Social Research

276

(1)

Summary

277

(1)

Suggested Readings

278

(2)

14 Consumer Issues--Advertising

280

(26)

Consumer Attitudes and Behavior

281

(10)

Advertising and Marketing Research

291

(9)

Consumer Protection Issues

300

(4)

Summary

304

(1)

Suggested Readings

305

(1)

15 Legal Issues--Research on the Legal System

306

(24)

The Background of Legal Psychology

307

(2)

Social Psychological Contributions

309

(6)

Eyewitness Identification and Testimony

315

(6)

Research on Jury Size and Voting Rule

321

(3)

Research on Jury Decisions

324

(5)

Summary

329

(1)

Suggested Readings

329

(1)

PART FOUR ACHIEVING SOCIAL CHANGE

330

(45)

16 Activism for Social Change

330

(22)

Typical Roles of Psychologists

331

(1)

Activist Roles for Social Scientists

331

(1)

Using Research for Social Change

332

(2)

Doing Action Research

334

(6)

Serving in Public Office

340

(1)

Influencing Legislation and Public Policy

340

(1)

Organizing and Agitating

341

(5)

Effects of Pressure Groups

346

(1)

Citizen Participation in Government Decisions

347

(2)

Training Activists

349

(1)

Summary

350

(1)

Suggested Readings

351

(1)

17 Influencing Public Policy

352

(23)

The Policy Sciences

352

(2)

Research for Public Policy

354

(1)

Does Public Opinion Affect Government Decisions?

355

(4)

Ways of Using Policy-Relevant Research

359

(2)

Empirical Studies of Research Utilization

361

(4)

Impact of Major Policy Research Studies

365

(5)

Reasons Research May Be Underutilized

370

(2)

Preparing for the Future

372

(1)

Summary

373

(1)

Suggested Readings

373

(2)

References

375

(52)

Name Index

427

(15)

Subject Index

442

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Applied Social Psychology

Summary

Table of Contents

Supplemental Materials