The Art of the Advantage

Contrary to commonly held beliefs, strength and resources play minor roles in a company's ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey & Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems."

Kaihan Krippendorff is a professor of entrepreneurship and former consultant with McKinsey & Company. As the President of the Strategy Learning Center he helps with Fortune 500 companies and smaller growth companies throughout the U.S., Europe, Asia, and Latin America design innovative competitive strategies.