The Art of Woo Using Strategic Persuasion to Sell Your Ideas

What's The Art of Woo? It's about Winning Others Over-the ability to persuade people without coercion, using relationship-based, emotionally intelligent influence. It's the secret of success with colleagues, clients, and customers that opens minds and hearts. Having advised thousands of executives at organizations such as Google, Microsoft, General Electric, and even the FBI's hostage rescue training program, G. Richard Shell and Mario Moussa know what it takes to deal with tough bosses, hidden agendas, and complex organizations. In The Art of Woo, they present their systematic, four-step process to get you from ideas to actions. Whether you are introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of life. Book jacket.

G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at Wharton and author of the award-winning Bargaining for Advantage: Negotiation Strategies for Reasonable People.

Mario Moussa teaches at the Wharton School and is a principal of CFAR Inc., a management consulting firm, where he counsels clients on organizational change, negotiation, and persuasion. The authors co-direct the Wharton Strategic Persuasion Workshop.