Asian Popular Culture in Transition

This collection encapsulates key trends in Asian popular culture during the contemporary era of far-reaching change. Chapters are divided into three sections: cultural markets, youth and technology, and gender. Topics include the opening of South Korean markets, contemporary Chinese market/temple fairs, androgynous gender performance in China, globalization of the Indian fashion industry, transcultural flows of South Korean popular culture, mobile telephony in Japan, downloading practices and the reception of US drama series in China, changes in Indian matrimonial advertising, and Michelle Yeoh and globalized action cinema.