4. The Discovery of Culture and the Discovery of Comparison
14
(5)
Part II Improving the Observers
19
(48)
5. The Beginnings of Ethnographic Fieldwork
21
(3)
6. Participant Observation
24
(3)
7. Using Alien Ideas to Examine Our Own
27
(3)
8. Comparing Cultures
30
(3)
9. The Morass of Cultural Relativism
33
(4)
10. Premises and Ethnography
37
(4)
11. Their Culture--and Yours
41
(4)
12. Does Ethnography Falsify Reality?
45
(5)
13. Beyond Academe
50
(2)
14. Culture Shock
52
(3)
15. The Aliens Next Door
55
(3)
16. The Collapse of Colonialism
58
(4)
17. Who speaks for Whom?
62
(5)
Part III Ethnography as a Survival Mechanism
67
(24)
18. The Democratization of Ethnography
69
(3)
19. Ethnography and Applied Anthropology
72
(4)
20. Ethnography in Business and Industry
76
(2)
21. Ethnography and Creativity: Art, Science, and Engineering
78
(4)
22. Ethnography and Government
82
(4)
23. The Internet: Non-Lineal Ethnography
86
(5)
Part IV The Curse of Ethnocentrism
91
(12)
24. Ethnocentrism in a Culture with Many Lifestyles
93
(3)
25. Ethnocentrism in a Shrinking World
96
(4)
26. Tempocentrism and the Future
100
(3)
Index
103
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