Attitude Strength

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Foreword	p. xi
Preface	p. xix
Acknowledgments	p. xx
Attitude Strength: an Overview	p. 1
Attitude Extremity	p. 25
Repetition and Evaluative Extremity	p. 43
The Impact of Thought on Attitude Extremity and Attitude-Behavior Consistency	p. 73
Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior	p. 93
Attitude Strength and Vested Interest	p. 131
The Causes and Consequences of Attitude Importance	p. 159
The Causes and Consequences of Personal Involvement	p. 191
Attitude Certainty	p. 215
Attitudes as Object-Evaluation Associations: Determinants, Consequences, and Correlates of Attitude Accessibility	p. 247
Working Knowledge and Attitude Strength: an Information-Processing Analysis	p. 283
From Attitudes to Actions to Attitude Change: The Effects of Amount and Accuracy of Information	p. 315
Methods for Identifying Consequential Beliefs: Implications for Understanding Attitude Strength	p. 337
Let's Not Be Indifferent About (attitudinal) Ambivalence	p. 361
Structural Consistency and Attitude Strength	p. 387
Attitude Strength, Attitude Structure, and Resistance to Change	p. 413
Attitude Strength, Attitude Stability, and the Effects of Analyzing Reasons	p. 433
Measures and Manipulations of Strength-Related Properties of Attitudes: Current Practice and Future Directions	p. 455
Author Index	p. 489
Subject Index	p. 503
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