Attracting Perfect Customers The Power of

Attracting Perfect Customers takes readers beyond guerrilla marketing, relationship selling, and permission marketing to a place where there is an abundance of perfect customers and clients just waiting to be served. The authors lead readers step- by-step through a paradigm shift in their approach to sales and marketing. Readers will learn that it is no longer productive, or even profitable, to conduct business using war-like marketing techniques such as targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labour- intensive when compared to the Strategic Attraction Planning (TM) process, which requires just five minutes of planning each day and makes businesses so highly attractive that perfect customers and clients are drawn to them, like a lighthouse in a storm.

Stacey Hall is credited by industry experts as the inventor and the catalyst for the new Strategic Synchronicity marketing reality. Through this paradigm-shifting methodology, hundreds of corporate executives, entrepreneurs, and sales and training teams have been transformed into powerful magnets that quickly and easily attract the most perfect and profitable customers to their doors and Web sites. Stacey's background includes more than twenty years of designing and implementing global marketing plans for organizations such as FedEx, Budget Rent a Car Corporation, and the University of Houston.
As Perfect-Customers, Inc.'s vice president for sales and marketing, Stacey keeps the organization attracting perfect customers and opportunities that are steering the company to success and greater levels of profitability.
Jan Brogniez's background includes more than twenty years producing millions of dollars of sales revenue in corporate America. Jan's mastery of strategic planning, and her keen business acumen led to the development of Perfect-Customers, Inc.'s proprietary Strategic Design Session process. This process has successfully and effectively empowered a wide variety of corporate executives, entrepreneurs, and sales and operations teams to invent and achieve audacious goals and create organizational legacies in less time than previously has been possible. Called a "pioneer in experiential workshop facilitation," Jan designs and delivers custom-designed workshops, corporate retreats, and executive planning sessions. As Perfect-Customers, Inc.'s CEO, Jan provides the organizational structure, building the foundation that will sustain the company's unprecedented growth and global presence.

Foreword

ix

Acknowledgments

xi

Introduction

1

(10)

Creating Synchronicity with Perfect Customers and Clients

Part 1. The Six Standards of Strategic Synchronicity

11

(52)

Be on Purpose with Your Mission

17

(8)

You Have the Power to Attract Whatever You Desire

25

(4)

Like Attracts Like: Whom Do You Like?

29

(8)

Choose Collaboration, Not Competition

37

(10)

Your Customers and Employees Want You to Succeed

47

(10)

Create an Atmosphere of Accomplishment

57

(6)

Part II. The Strategic Attraction Planning Process

63

(38)

What is Your Vision of Your Most Perfect Customers?

65

(10)

What Makes Your Perfect Customers Tick?

75

(4)

What Do Your Perfect Customers Expect You to Deliver?

79

(6)

Where Do You Have Room for Improvement?

85

(8)

Multiplicity: When One Plan is Not Enough

93

(8)

Part III. Strategic Attraction in Action: Twenty-One Daily Tips

101

(78)

You Are More Attractive When You Focus on the Horizon

105

(2)

You Are More Attractive When You Let Your Perfect Customers Know They Are Perfect

107

(4)

You Are More Attractive When You Understand That Customers Are Seeking You

111

(4)

You Are More Attractive When You Make Irresistible Improvements

115

(2)

You Are More Attractive When You Make Listen to Your Little Inner Voice

117

(2)

You Are More Attractive When You Expect Breakthroughs to Look Like Breakdowns

119

(5)

You Are More Attractive When You Shift the Situation

124

(3)

You Are More Attractive When You Acknowledge Accomplishments and Declare Completions

127

(4)

You Are More Attractive When You Share, Share, Share Yourself

131

(3)

You Are More Attractive When You Accept That You Don't Know

134

(4)

You Are More Attractive When You Are in the Flow

138

(2)

You Are More Attractive When You Welcome Interruptions

140

(2)

You Are More Attractive When You Actively Attract Abundance

142

(3)

You Are More Attractive When You Delight in the Success of Others

145

(3)

You Are More Attractive When You Take Immediate Action

148

(3)

You Are More Attractive When You Establish Your Expertise

151

(3)

You Are More Attrctive When You Clear a Space in Which to Create

154

(3)

You Are More Attractive When You Have a Field Day

157

(2)

You Are More Attractive When You Break Bread with a Competitor

159

(3)

You Are More Attractive When You Gain Clarity About Yourself

162

(3)

You Are More Attractive When You Watch for Previews of Coming Attractions

165

(3)

``Ask-Offer-Thank''

168

(2)

Donna Fisher

Project Your Light Further

170

(9)

Doug Upchurch

Synchronicity Leaders

179

(6)

Resources

185

(6)

Notes

191

(4)

Bibliography

195

(2)

Index

197

(6)

About the Authors

203

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Attracting Perfect Customers The Power of Strategic Synchronicity

Summary

Author Biography

Table of Contents

Supplemental Materials