The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

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The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth by Harden, Leland; Heyman, Bob, 9780071589673
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  • ISBN: 9780071589673 | 0071589678
  • Cover: Paperback
  • Copyright: 4/30/2002

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The authors--cofounders of a pioneer Internet marketing firm--detail the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. 20 illustrations.
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