Audio Recording for Profit: The Sound of Money

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ISBN: 9780240803869 | 0240803868
Cover: Nonspecific Binding
Copyright: 2/11/2000

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This is the first real inside look at the business of professional audio recording, which fuels a multi billion dollar global music industry. Industry pioneer Chris Stone provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. 18 illus.; 20 photos.

Preface

Special Thanks

About the Author

xvii

PART I. ROCK AND ROOTS

(16)

The L.A. Goldrush---Thirty Years of Studio Excellence

(8)

Yesterday, Today, and Tomorrow---Where We've Been and Where We're Going

(6)

PART II. GOING GLOBAL---THE NEW REALITIES

(32)

The Global Recording Village Is Now

(6)

What Is World Class?

(6)

Motherships and Satellites: The New Generation

(5)

So You Want to Build a Recording Studio?

(7)

Tips for the Smaller Studio

(6)

PART III. CREATING AND MAINTAINING SUCCESS

(32)

Twelve Steps Toward Better Management

(11)

YOUR Studio Time

(5)

Management by Exception

(5)

Covet Your Second Thoughts

(5)

Praise and Productivity

(4)

PART IV. DIVERSIFY OR DIE

(20)

Audio Recording in the 21st Century

(4)

Diversification: Providing New Services to Different Clients

(7)

Secrets of Success on the New Recording Frontier

(7)

PART V. CREATIVE MARKETING AND PROMOTION

101

(28)

Pro-Audio Pro-Motion

103

(5)

Attracting the Client: Record, Film, and Television Companies

108

(5)

Attracting the Mix: Music Producers and Audio Engineers

113

(6)

Working (with) the Press

119

(5)

Market-Driven Profit Centers---Finding Your Niche

124

(5)

PART VI. FINANCIAL CONCERNS

129

(28)

Protect Your Success

131

(5)

Profit Today, Prepare for Tomorrow

136

(5)

Profit from Your Financial Statements

141

(5)

The Art of Credit and Collection

146

(5)

Equipment Leasing---Is It for You?

151

(6)

PART VII. SOUND ECONOMICS

157

(24)

Smart Studio Pricing

159

(6)

Examining Your Profit Centers

165

(6)

A Few Good Chess Moves Can Boost Your Profitability

171

(4)

Learn from Outsiders What Is Best for Your Business

175

(6)

PART VIII. THE IMPORTANCE OF CONVENTIONS

181

(16)

AES the Smart Way

183

(5)

AES Europe---A Different Perspective

188

(4)

NAB Means New Audio Business

192

(5)

PART IX. EFFICIENT FACILITY MANAGEMENT

197

(20)

Communication Then and Now

199

(5)

Good Insurance Is the Best Policy

204

(5)

Projecting Future Business---While You Enjoy It!

209

(4)

The Paper Tiger Can Destroy You---Training Is the Answer

213

(4)

PART X. THE SOUND OF MONEY

217

(38)

Absolute Symbiosis---Suppliers and Providers

219

(5)

The Changing Roles of Music Producer and Audio Engineer

224

(5)

Console Obsolescence---What Do I Do Now?

229

(5)

Acoustics for the 21st Century

234

(11)

The Second Digital Revolution

245

(5)

Recording for Profit---The Sound of Money

250

(5)

Epilogue: Woodstock '94---A Major Pro Audio Case History

255

(12)

Appendix I. The Record Plant---A Legacy of Hits

267

(6)

David Goggin

Appendix II. Financial Statements

273

(6)

Appendix III. Studio Business Forms

279

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Audio Recording for Profit: The Sound of Money

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