Audiovisual Alterity Representing Ourselves and Others in Music Videos

Immerse yourself in the groundbreaking exploration of diversity and representation in music videos with Audiovisual Alterity. This new research delves into the portrayal of marginalized and subaltern groups across a rich tapestry of genres of popular music, tracing the evolution of inclusivity and disenfranchisement in music videos from the 1950s to the present. Audiovisual Alterity not only furthers the scholarly conversation on representations of race, ethnicity, and gender in music videos but also broadens the scope to embrace Asians, Pacific Islanders, Indigenous peoples, the LGBTQIA+ community, religious minorities, and the incarcerated. Author Michael Austin traces the transformation of the music video landscape as he scrutinizes the medium's evolution across both traditional platforms and social media, including video-sharing sites and smartphone applications. Throughout, he offers new insights into critical analyses of contemporary debates on cultural appropriation and the nuanced portrayals of culture, race, indigeneity, gender, class, sexuality, and sexual orientation. Most compellingly, Audiovisual Alterity celebrates the self-representation of these 'others,' empowering them to voice their narratives on their own terms.

Michael L. Austin is currently Senior Lecturer in Music & Sound and Programme Leader - Music Production at Edge Hill University, Ormskirk, England. He previously served as the founding director of the School of Music at Louisiana Tech University and as Associate Professor of Media, Journalism, and Film and founding coordinator for the Interdisciplinary Studies Program in the Cathy Hughes School of Communications at Howard University. He is editor of Music Video Games: Performance, Politics, and Play (2016), and his research focuses on music and sound in emerging and interactive media.

Acknowledgements
Introduction

Chapter 1. "Dead Giveaway": Blaxploitation Aesthetics and Viral Music Videos
Chapter 2. China Dolls and Polynesian Beefcakes: Asians and Pacific Islanders in Music Videos
Chapter 3. Digital Natives and Cultural Tourists: Indigenous Peoples in Music Videos
Chapter 4. Camp, Kitsch, and Cowboys: Queerin' Country Music Videos
Chapter 5. Iconic and Iconoclastic Representations of New Religious Movements in Music Videos
Chapter 6. How to Make a Prison Music Video If You've Never Been to Prison

Afterword
Index