The Automotive Development Process

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The Automotive Development Process by Sörensen, Daniel; Schäfer, Henry, 9783835004993
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  • ISBN: 9783835004993 | 3835004999
  • Cover: Paperback
  • Copyright: 9/26/2006

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Motivated by Toyota's product development capabilities, Daniel Sörensen examines the question of how much to invest in pursuing parallel design alternatives. A real option to switch is modeled accounting for interproject correlations. Based upon economic theory, five principles for value-maximizing the product development process are presented.