In the Bag Selling in the Salon

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Summary

Shows owners and practicing cosmetologists how to maximize their salon sales and learn the keys to building sales without feeling pushy.

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Introduction
Setting the Stage for Selling
Client Reflections
Evaluating Your Business
The Retail Center
Dynamite Displays
Selecting a Product Line
Inventory Control Systems
Client Management Systems
Service
Develop Your Selling Skills
Personal Reflections
Personality Selling
Retail Killers and Sales Builders
The Step-by-step Selling Sequence
Closing the Sales
Selling to Men
Selling Services
Selling Product
Eighty-five Common Consumer Questions
Telephone Savvy
Building Your Business and the Foundation for Success
Business Builders
Advertising and Marketing
Promotions
Personal Success
Appendix
Index
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