The Basic Business Library: Core Resources and Services

Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.

Eric Forte, MLIS, is member services consultant with Online Computer Library Center (OCLC). He has worked with business and economics information at the University of California, Santa Barbara: Western State College of Colorado; and most recently as associate dean for library services at Boise State University. Forte has both published and presented on the topic of finding and suing business information, statistics, and government resources. Michael R. Oppenheim, MLIS, MA, is collections and reference services for the Rosenfeld Management Library at the University of California, Los Angles, Anderson Graduate School of Management. His publications include works on marketing information, government information for business, and local government resources.