The Basics of Idea Generation

Generating and implementing ideas are cornerstones for many improvement techniques. This books is a cost-effective way to ensure that your team consistently generates new ideas and learns how to implement them with this proven five-step process: Step One: Create an opportunity statement.Step Two: Collect the raw materials.Step Three: Hold an idea workout.Step Four: Evaluate the ideas.Step Five: Implement the ideas.The author explains 20 tools that help complete each step in the process.

Preface

ix

(4)

Introduction

xiii

Chapter 1: Five Steps to Ideation

1

(26)

Step 1: Create an Opportunity Statement

1

(4)

The Two Elements of Opportunity Statements

2

(1)

Four Tips for Successful Opportunity Statements

3

(2)

Step 2: Collect the Raw Material

5

(6)

The "3 I's" Way

6

(5)

Step 3: Hold an Idea Workout

11

(7)

Setting Up the Idea Workout

12

(2)

Creating an Idea-Prone Atmosphere

14

(4)

Step 4: Evaluate the Ideas

18

(5)

Reviewing Ideas

18

(1)

Sorting Ideas

19

(1)

Judging Ideas

20

(2)

A Final Word

22

(1)

Step 5: Implement the Ideas

23

(4)

Selling the Ideas

23

(1)

PDCA Cycle

24

(3)

Chapter 2: 20 Ideation Tools and Techniques

27

(28)

Using the 20 Tools and Techniques

27

(2)

Benchmarking

29

(1)

Brainstorming

30

(1)

Brainwriting

31

(2)

Catalyst Library

33

(2)

Check Out the Competition

35

(1)

Curiosity File

36

(1)

Devil's Advocate

37

(1)

Diagramming

38

(3)

Disgruntled Employees and Customers

41

(1)

Engage the Whole Brain

42

(1)

The "F" Word

43

(1)

Idea-Inspiring Places

44

(1)

If Einstein Were Here

45

(1)

Just Do It

46

(1)

Manipulate Materials

47

(1)

Metaphorical Thinking

48

(1)

Mind Mapping

49

(2)

Pay Attention

51

(1)

Reporter's Questions

52

(2)

Why Ask Why?

54

(1)

Related Resources

55

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The Basics of Idea Generation

Summary

Table of Contents

Supplemental Materials