Basics of Licensing: 2012–13 How to Extend Brand and Entertainment Properties for Profit

Coauthored by two industry pioneers with more than 60 years of combined experience, this breakthrough volume of the Basics of Licensing series offers both the novice and veteran alike proven, practical insights on how to maximize their position in the world of licensing. From the fundamentals of securing intellectual property rights to the finer points of contract negotiation, product development, marketing strategy, and more, no repertoire is complete without this immensely valuable resource. Also included, in addition to the core commentary provided in every chapter, is a set of appendices featuring useful administrative templates and licensing form agreements derived from actual transactions. The helpful advice and professional insights conveyed here are enhanced by practical definitions of licensing terminology, a detailed history of the licensing industry, and analysis of contractual terms and their implications.

Gregory J. Battersby is a senior partner in the intellectual property law firm of Grimes & Battersby, LLP, and is the general counsel for the International Licensing Industry Merchandisers’ Association. He is the author of more than 25 books, including The Law of Merchandise and Character Licensing. He lives in Westport, Connecticut. Danny Simon built the licensing division for Carolco Pictures, Lorimar Productions, and 20th Century Fox, before opening his own licensing agency, the Licensing Group, Ltd. He has developed successful licensing programs for properties such as Baywatch, MASH, Mortal Kombat, Rambo, and Terminator 2: Judgment Day. He teaches a course on entertainment licensing at UCLA. He lives in Los Angeles.