Beware Wet Paint

Surveying thirty-five years of Alan Fletcher's work, this book is an essaypon the design process as undertaken by a tireless and hugely giftedndividual. The thinking behind his solutions and methods are illustrated by range of examples, each accompanied by a full commentary from Jeremyyerson. Four essays give further critical and biographical insight into theork, and the man. With a penchant for standing ideas on their head and ataggering ability to make colours do his bidding, Alan Fletcher is one ofhe most immediately recognizable graphic designers working in the fieldoday. His innovative knack of playing with letters until they threaten toopple into abstracted signs, his remarkable redeployment of establishedesign languages in new formations and his ability to create striking graphichorthand with a minimum of elements are all demonstrated in Beware Wet Paint.Far more than a monograph, this book provides Fletcher with a platform fromhich to explore and describe his philosophy and approach to design, tellitty anecdotes, recount successes (as well as failures) and give a