Beyond the Brief : Communication Strategies for Lawyers and Legal Marketers

This is a practical guide to designing and implementing strategies that will help raise a firm's profile and position its attorneys as experts in their field. It illustrates why media exposure is beneficial to the firm's bottom line. The book also includes valuable tips for developing strong relationships with media professionals, crafting a comprehensive media policy, and designing positioning statements, as well as sample documents to aid in creating media pitches, press releases, and annual reports.