Beyond Good Company Next Generation Corporate Citizenship
, by Googins, Bradley K.; Mirvis, Philip H.; Rochlin, Steven A.- ISBN: 9781403984838 | 1403984832
- Cover: Hardcover
- Copyright: 11/15/2007
The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. It takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.