Beyond Mobile : People, Communications and Marketing in a Mobilized World

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Beyond Mobile : People, Communications and Marketing in a Mobilized World by Mats Lindgren and Jörgen Jedbratt and Erika Svensson, 9780333985083
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  • ISBN: 9780333985083 | 0333985087
  • Cover: Trade Book
  • Copyright: 9/6/2002

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The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organizations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
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