Big in Asia, Revised and Updated 30 Strategies for Business Success

China, India and the rest of Asia is the world's most exciting and dynamic business environments. It's also the most complicated and risky. Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written for Asia with due consideration to the regional variations within Asia.

MICHAEL BACKMAN specialises in Asian corporate practice. He also analyses the behaviour of Asian governments. He has a firmly established reputation for telling it like it is. He is the author of several books including the international bestseller Asian Eclipse: Exposing the Dark Side of Business in Asia, which was named by The Economist as one of the finest non-fiction books of the year. He is also an engaging conference speaker and columnist. He writes a regular Asian business column for the Melbourne Age newspaper. He has lived and worked in Asia. See www.michaelbackman.com for more details. CHARLOTTE BUTLER is head of research at the INSEAD-Euro-Asia Comparative Research Centre. Her extensive research output over the last fifteen years has centred on a range of management issues in Europe and Asia-Pacific. In particular, her field-based work focuses on the growth of entrepreneurial firms and the influence of cross-cultural issues on joint ventures in the region. She has published over 50 case studies that are used by both Asian and western companies for executive training. and led several Workshops on business writing. In 2001 and again in 2005, her cases were prize winners in international competitions She is the co-author of Managers and Mantras and author of Dare to Do, which charts the evolution of a leading Asian conglomerate.

PART I: HIT THE GROUND RUNNING * Information is Power * Know the Firm, Know the Family: Dealing with Asian Firms * Women in Asia: Beyond the Stereotype * Understand Asia's Overseas Chinese * Understand Asia's Overseas Indians * Dealing with Information Ambiguity, Local Consultants & Accounting Firms * PART II: ON THE GROUND * Network like a Local: Negotiate like a Westerner * Taking the M&A Route ? * Managing the Partnership with the Southeast Asian Firm * Managing the Partnership with the Northeast Asian Firm * China or India ? * Avoiding Post - Acquisition Trauma * PART III: BUILDING UP * Send the Right People * Cross the Cultural Divide * The Localisation Game * Managing Change * Outsourcing - Where and Why ? * Selling Consulting Services in Asia * PART IV: STAYING UP * Tilt the Playing Field * 'Think Global, Act Local' - But How Far ? * Building a Profile in Asia * Caveat Emptor: Beware the Banks of Asia * Avoid Blood Loss as a Minority Shareholder * China! Cut through the Gloss * PART V: STAYING CLEAN * Negotiate the Law in Asia: Bankruptcy, Contracts & Defamation * Intellectual Property Abuse: Contain the Risks * Ethical Traps on the Road to being Big in Asia * Corruption: The Business Practice that Dare not Speak its Name * Dancing with the Devil: Doing Business with Asia's Politicians and their Families * When Things Go Wrong... PART I: HIT THE GROUND RUNNING * Information is Power * Know the Firm, Know the Family: Dealing with Asian Firms * Women in Asia: Beyond the Stereotype * Understand Asia's Overseas Chinese * Understand Asia's Overseas Indians * Dealing with Information Ambiguity, Local Consultants & Accounting Firms * PART II: ON THE GROUND * Network like a Local: Negotiate like a Westerner * Taking the M&A Route ? * Managing the Partnership with the Southeast Asian Firm * Managing the Partnership with the Northeast Asian Firm * China or India ? * Avoiding Post - Acquisition Trauma * PART III: BUILDING UP * Send the Right People * Cross the Cultural Divide * The Localisation Game * Managing Change * Outsourcing - Where and Why ? * Selling Consulting Services in Asia * PART IV: STAYING UP * Tilt the Playing Field * 'Think Global, Act Local' - But How Far ? * Building a Profile in Asia * Caveat Emptor: Beware the Banks of Asia * Avoid Blood Loss as a Minority Shareholder * China! Cut through the Gloss * PART V: STAYING CLEAN * Negotiate the Law in Asia: Bankruptcy, Contracts & Defamation * Intellectual Property Abuse: Contain the Risks * Ethical Traps on the Road to being Big in Asia * Corruption: The Business Practice that Dare not Speak its Name * Dancing with the Devil: Doing Business with Asia's Politicians and their Families * When Things Go Wrong...