The Biological Bases of Economic Behaviour A Concise Introduction

As a student, David McFarland studied zoology (B.Sc. Hons) and psychology (D. Phil). He researched and published in the fields of animal behaviour, philosophy, physiology, psychology and robotics. He retired in 2000, and is an Emeritus Fellow of Balliol College, Oxford. Since retiring, he has published seven books.

Contents
List Of Figures
Preface
Glossary
PART I: THE EVOLUTION OF ECONOMIC BEHAVIOUR
1.1 Evolution By Natural Selection
1.1.1 Life History Strategy
1.1.2 Kith And Kin
1.1.3 Reciprocal Altruism
1.1.4 Cultural Evolution
1.1.5 Tool Use And Intelligence
1.2 Human Evolution
1.2.1 Recent Genetic Changes
1.2.2 Human Cultural Evolution
1.2.3 The Neolythic Revolution
Points To Remember
Further Reading
Essential Reading
PART II: THE ECONOMIC BEHAVIOUR OF THE INDIVIDUAL
2.1 A Biological Approach
2.1.1 The Animal As An Economic Consumer
2,1,2 The Supermarket Analogy
2.1.3 Time And Energy Budgets In Animals
2.2 Animal And Human Economics
2.2.1 Problems With Microeconomics
2.2.2 Specific Hungers
Points To Remember
Further Reading
Essential Reading
PART III: BEHAVIOURAL ECONOMICS
3.1 The Experimental Situation
3.1.1 The Sterile Environment
3.1.2 The Captive Animal
3.2 The Real World
3.2.1 Animals In The Real World
3.2.2 Humans In The Real World
3.2.3 Hoarding And Caching
3.3 The Rationality Muddle
3.3.1 Rational Choice Theory
3.3.2 Biological Rationality
Points To Remember
Further Reading
Essential Reading
PART IV: THE BIOLOGICAL BASES OF DECISION MAKING
4.1 Decisions
4.1.1 Recapitulation
4.1.2 The Biological View
4.1.3 Functionional Aspects Of Decision Making
4.1.4 Trade-Off
4.2 'Voluntary' Decisions
4.2.1 Introspection
4.2.2 The Teleological Imperative
4.2.3 Whither Homo Economicus?
Points To Remember
Further Reading
Essential Reading
Glossary
Endnotes

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