Black Tie Optional A Complete Special Events

This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.

HARRY A. FREEDMAN is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organizations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organization's International Conference Education Advisory Committee. He is also the coauthor of two previous books written with Karen Feldman on using business approaches to charitable fundraising. Freedman has been a featured expert in Forbes as well as on NBC's Dateline and on CNBC.

KAREN FELDMAN is an award-winning journalist whose work has appeared in newspapers and magazines across the United States and Canada. She earned a master's degree at the Columbia University Graduate School of Journalism and worked full time for daily newspapers for more than 25 years.

About the Authors
Acknowledgments
Introduction
Choosing the Right Event
Marketing.Sample Events.Thinking It Through.Time and Date
Money Matters.Location.Lights and Sound.Food and Catering
Feeding Workers.Entertainment.Decorations
Security
Insurance
Getting Graphic
Publicity
Care and Feeding of Committees
Free Tickets
Postage
Specialized Costs
Special Event Planners
Setting Ticket Prices
Double Checking
Who's In Charge?Picking an Event Coordinator/Manager
The Event Manager's Job
Getting Started
Financial Control
Committees and Commitments
The Recruiting Process
Motivating the Troops
Working Committees
Volunteer Retention
Regal Recognition
Other People's Money
Media First
Getting Maximum Support
Other Creative Sponsorships
Tapping into Money
Following Up
Conflicts of Interest
On Location
Researching the Right Site
Site Considerations
Setting Sites
Food, Glorious and Otherwise
Critical Details
Ideas for Meals, Food, and Settings
Caterers
All Dressed Up
Look to the Experts
Going It Alone
Time-Savers
At the Site
If Disaster Strikes
Liquor and Other Beverages
Feeding Staff and Volunteers
Leftovers
Tipping
Auctions and Other Profit Boosters
Internet Auctions
Up Close and Personal
Advertising
Reaching for the Stars
When Free Costs Money
Lining Up a Celebrity
Serious Stargazing
Harnessing Star Power
Royal Treatment
The Media and the Message
Media Promotion
Invitation Events
Identification
Multipart Invitations
Advance Notice
A Fresh Look
Ordering Invitations
Time Frame
Getting Them Out
Following Up
Promotion
Minding the Media
Public Service Announcements
Talk, Talk
Print Media
Making News
Promotion Time Frame
Other Publicity
The Final Countdown
Checking It Twice
Last-Minute Needs
Registration
After Words
Post-Event Evaluation
Tools of the Trade
Auctions/Raffles
Celebrity Sources
Speakers' Bureaus
Charity Watchdogs/Databases
Credit Cards
Donor Gifts
Fundraising Consultants/Event Management
Fundraising/Trade Organizations
Online Resources
Promotional Materials
Publications
Software
Travel Sources
Web-Site Management
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Black Tie Optional A Complete Special Events Resource for Nonprofit Organizations

Summary

Author Biography

Table of Contents

Supplemental Materials