The Blackwell Encyclopedic Dictionary of Marketing

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The Blackwell Encyclopedic Dictionary of Marketing by Lewis, Barbara R.; Littler, Dale, 9780631214854
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  • ISBN: 9780631214854 | 0631214852
  • Cover: Paperback
  • Copyright: 5/4/1999

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The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
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