If It Bleeds, It Leads: An Anatomy Of Television News

You've been watching television news forever. You're intimately familiar with the friendly faces and soothing voices that nightly tell you what's wrong with the world. You think you know everything there is to know about them. You're wrong.If It Bleeds, It Leadstakes us minute-by-minute through two-and-one-half real hours of syndicated, local, and network information programming to uncover the truth behind what passes as news. Why is the only real difference between Jerry Springer and Dan Rather that Dan's guests usually don't need medical attention? How did a load of baking powder spark two minutes of high-strung local news coverage? It's all here: the personal revelations of talk show guests; the dangers lurking in your neighborhood; sports; sex; celebrity; power; and weather updates every ten minutes--all real material taken from real broadcasts designed to keep viewers glued to the screen.

Matthew R. Kerbel has been writing about the news media ever since he stopped writing for the news media. A one-time radio and television newswriter and employee of Public Broadcasting, he is author of three books on television and politics, and is professor of political science at Villanova University. He lives in Wayne, PA with his wife Adrienne and his daughter Gabrielle.