Blindspot

As the creators of numerous groundbreaking studies, Banaji and Greenwald show that prejudice and unconscious biases toward others are a fundamental part of the human psyche. This is an accessible and groundbreaking look at the science of prejudice, and how people can learn and grow.

Mahzarin R. Banaji and Anthony G. Greenwald, collaborators for more than thirty years, are kindred spirits in their search to understand how the mind operates in social contexts. Banaji teaches at Harvard University, Greenwald at the University of Washington. With their colleague Brian Nosek, they are co-developers of the Implicit Association Test, a method that transformed them, their research, and their field of inquiry. In this book, for the first time, research evidence from their labs and from the more than fourteen million completed tests at implicit.harvard.edu is made available to the general reader.