Book Commissioning and Acquisition

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ISBN: 9780203599075 | 0203599071
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Copyright: 6/24/2004

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A new edition of the one and only 'must-read' for anyone training to be a successful editor. Gill Davies, whilst concentrating on essential commissioning skills, has also included other challenges which editors now face, including the demands of handling new lists following mergers and takeovers, and digital technology.

Acknowledgements	p. xi
Introduction	p. 1
Why be an editor?	p. 1
The route to becoming an editor	p. 5
Structure of the book	p. 9
Terminology	p. 10
One size fits all?	p. 12
How to choose what to publish	p. 13
How authors select publishers	p. 14
How editors select authors	p. 16
Context for choosing	p. 17
True commissioning work	p. 18
Evaluating books and projects	p. 19
The publishing list	p. 21
Readership	p. 22
Competition	p. 25
Using advisers	p. 26
Seeking advice from colleagues	p. 28
Analysing the information gathered	p. 28
Working with agents	p. 30
Intuition versus facts	p. 33
Factors that can lead to bad decisions	p. 33
Case studies	p. 37
Committing projects for publication	p. 39
The written submission	p. 40
Profit and loss account	p. 42
Accuracy in length and delivery	p. 44
The contract	p. 48
Rights	p. 51
Common areas of misjudgement	p. 52
Case study	p. 56
From contract to delivery	p. 59
The need for accuracy in progress chasing	p. 59
Systems for progress chasing	p. 61
'Safe' scheduling	p. 63
Providing appropriate author support	p. 64
Planning ahead for delivery date	p. 66
Slippage	p. 71
Conflict between authors	p. 74
Conflict between author and editor	p. 75
Failure to deliver	p. 75
Dealing with unsatisfactory writing	p. 77
Case study	p. 81
Managing the publication process	p. 83
Explaining the publication process to the author	p. 84
Examination of typescripts	p. 85
Liaison with sub-editorial and production	p. 89
Writing blurbs	p. 91
Form-filling	p. 92
Co-publications	p. 93
Briefing designers	p. 95
Liaison with marketing	p. 99
Publication day	p. 104
Dealing with inappropriate behaviour	p. 106
Case studies	p. 109
Strategic and financial aspects of list building	p. 111
List building	p. 111
Frontlist versus backlist	p. 114
Dominating the market	p. 115
Size and focus of the list	p. 115
Marketing factors	p. 116
Cost factors	p. 117
Problem areas in list development	p. 120
Conclusion	p. 124
Case study	p. 124
Developing and maintaining a list	p. 127
Developing an established list	p. 128
Developing a list as a competitive tool	p. 130
The backlist	p. 132
Reprinting	p. 134
Neglecting the backlist	p. 137
Putting books out of print	p. 138
Case studies	p. 139
Teamwork and professional ethics	p. 143
In-house teamwork	p. 144
Working with authors	p. 147
Bad behaviour	p. 149
Case study	p. 151
An impossible job?	p. 153
Inheriting other editors' lists	p. 154
Managing email	p. 157
Fear of failure	p. 158
Dark days	p. 162
The best job?	p. 163
A future for the book?	p. 165
The example of CD Roms	p. 167
Technical and development challenges for editors	p. 167
In conclusion	p. 168
Recommended reading and other resources	p. 171
Index	p. 173
Table of Contents provided by Rittenhouse. All Rights Reserved.

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Book Commissioning and Acquisition

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