Born Global Firms

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Born Global Firms by Cavusgil, S. Tamer; Knight, Gary, 9781606490129
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  • ISBN: 9781606490129 | 1606490125
  • Cover: Paperback
  • Copyright: 8/1/2009

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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship. We provide a sound theoretical base, supported by
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