Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits

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Bottom-Line Selling: The Sales Professional's Guide to Improving Customer Profits by Malcolm, Jack, 9780809228546
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  • ISBN: 9780809228546 | 0809228548
  • Cover: Paperback
  • Copyright: 1/1/2000

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Finally, a book that brings together two hot selling trends -- relationship selling and selling to the top decision maker -- that will help salespeople efficiently target and sell to their markets. This is not a finance book; rather it is a step-by-step guide through financial basics with real-world examples and invaluable contemporary selling concepts.
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