The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors by Berman, Margo; Blakeman, Robyn, 9780742555518
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  • ISBN: 9780742555518 | 0742555518
  • Cover: Paperback
  • Copyright: 7/16/2009

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Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.
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