The Brand Book An insider’s guide to brand building for businesses and organizations

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

Daryl Fielding has held senior roles in advertising, media and marketing. She has created new brand strategies across many categories, from Dove to Vodafone, and is a recognized speaker on brands and marketing leadership.