Brand Breakout How Emerging Market Brands Will Go Global
, by Kumar, Nirmalya; Steenkamp, Jan-benedict E.mNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781137276612 | 1137276614
- Cover: Hardcover
- Copyright: 6/18/2013
Written by leading thinkers on brand strategy, highlights what emerging market brands need to do to succeed in international markets and what they face when competing with western brands