Brand Failures

what do coca-cola, mcdonald's, ibm, microsoft and virgin have in common? yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed spectacularly and at great cost. brand failurestakes a riveting look at how such disasters occur. in this new updated edition of the classic matt haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. he describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. from acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt. a tour of matt haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Matt Haig is an acclaimed writer and journalist. A popular speaker and writer, he is also the author of the best-selling Brand Success {also published by Kogan Page).