The Brand Gap Revised Edition

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The Brand Gap Revised Edition by Neumeier, Marty, 9780321348104
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  • ISBN: 9780321348104 | 0321348109
  • Cover: Paperback
  • Copyright: 8/4/2005

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"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET.
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