The Brand Gap Revised Edition
, by Neumeier, MartyNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780321348104 | 0321348109
- Cover: Paperback
- Copyright: 8/4/2005
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET.