Branded The Buying And Selling Of Teenagers

In this chilling and thought-provoking expose, Alissa Quart takes us on a tour of the unsettling new reality of marketing to teenagers, introducing us to the disturbingly savvy advertisers who have targeted younger and younger minds and wallets. Book jacket.

Alissa Quart is a graduate of Brown University and the Columbia School of Journalism. She has written features for publications ranging from the New York Times and Lingua Franca to Elle, The Nation, and Salon. She lives in New York City.

Acknowledgments	p. xiii
Introduction	p. xv
Branding
Branded	p. 3
From the Mall to the Fall: The Teen Consultants	p. 17
Peer-To-Peer Marketing	p. 37
The Golden Marbles: Inside a Marketing Conference	p. 47
The Great Tween Marketing Machine	p. 63
Cinema of the In-Crowd	p. 77
More Than a (Video) Game	p. 97
Self-Branding
Body Branding: Cosmetic Surgery	p. 113
X-Large and X-Small	p. 129
Logo U	p. 143
Almost Famous: The Teen Literary Sensations	p. 165
Unbranding
Unbranded	p. 189
DIY Kids	p. 203
Schools for Sale	p. 215
Afterword	p. 225
Index	p. 233
Table of Contents provided by Rittenhouse. All Rights Reserved.

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Branded The Buying And Selling Of Teenagers

Summary

Author Biography

Table of Contents

Supplemental Materials