Brilliant Influence : What the Most Influential People Know, Do and Say

Mike Clayton has led large teams of people and advised clients at senior levels in Government departments and in major companies. Over the last twenty years, he has studied the science of influence and honed his skills, while starting two successful businesses, training many people in influencing and persuasion, and becoming a respected public speaker and author. Mike has a science PhD from the University of Manchester and is an NLP Master Practitioner.

Author acknowledgements

Introduction

Part 1: Fundamentals

Chapter 1: Use your common sense: the basics of influence

Chapter 2: Appearance matters: how to look influential

Chapter 3: Decisions: how we make them and how we influence them

Chapter 4: Understand the psychology of influence

Part 2: Your message

Chapter 5: The importance of what you say

Chapter 6: The power of how you say it

Part 3: Strategies

Chapter 7: Focus on the question: “what’s in it for me?”

Chapter 8: How to negotiate to share benefits

Chapter 9: How to network to help people help you

Chapter 10: The six top influencing techniques

Conclusion

Glossary

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