Building a Successful 21st Century Music

Provides the plan of attack that musicians, songwriters, producers, DJs and managers need to make their dream of making music into a career come true. Examines the changes the industry has faced - iTunes, the collapse of the CD market, cheap home recording, etc. - and the new opportunities that have arisen. Covers publicity, product development, finances, record deals and more in detail.

Introduction
Introduction
Doayouareally want a career in music?
Influences for change and the new opportunities
The fan base
Exploiting with integrity
Building and keeping the fan base
Publicity in the 21st century
What do you do if you donÆt have a fan base?
The Product
Whatado you actually do?!?
Creating the product
The nasty commercial bits
Economics	p. 101
Building the team around you
Selling products and getting the products to the fans
Your pay packet
Putting the theory into practice
Developing your own career plan
Career templates
APpendicies: Further resources
Table of Contents provided by Publisher. All Rights Reserved.

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Building a Successful 21st Century Music Career

Summary

Table of Contents

Supplemental Materials