Building Your Direct Mail Program Excellence in Fund Raising Workbook Series

Using a visual approach to demonstrate the HTML programming language, HTML, XHTML, and CSS: Your visual blueprint for designing effective Web pages offers visual learners a solid reference that employs straight forward examples to teach users to create and design Web pages with impact.Key tasks covered in the book include setting up a Web page, reducing image resolution, creating radio buttons, adding a hit counter, adding an embedded sound, adding content from other sites such as integrating a blog and creating an RSS feed. "Apply It" and "Extra" sidebars highlight useful tips and high-resolution screen shots clearly illustrate each task while succinct explanations walk readers through the examples. Step-by-step, two-page lessons break topics into bite-sized modules that are easy to digest and the associated website contains all the needed code to learn HTML. This book covers all the necessary topics to get up and running with HTML, XHTML, and CSS while offering readers a guide to modern, standards-based design.

GWYNETH J. LISTER is an adjunct faculty member of the University of San Francisco's College of Professional Studies and Indiana University's Fund Raising School. She has worked in the nonprofit field for more than twenty-five years as a development director and executive director, and, since 1987, as director of her consulting firm Accelerated Income Methods (AIM). Lister is a past recipient of the "Outstanding Fundraising Executive Award" from the National Society of Fund raising Executives Golden Gate Chapter.