Business Across Cultures

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

<b>FONS TROMPENAARS</b> is Director of Trompenaars Hampden-Turner, an innovative centre of excellence in intercultural management.&#160; He is the world's foremost authority on cross-cultural management and is author or co-author of several best-selling books in the field, including <i>Riding the Waves of Culture, Die the Pediestrain Die?</i> and <i>21 Leaders for the 21st Century.</i> <p> <b>PETER WOOLLIAMS</b> is Professor of International Business at Anglia Business School.&#160; He is also an owner/partner in Trompenaars Hampden-Turner.