The Business of Changing the World Twenty Great Leaders on Strategic Corporate Philanthropy
, by Benioff, Marc; Adler, CarlyeNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780071481519 | 0071481516
- Cover: Hardcover
- Copyright: 9/28/2006
This is the first book of its kind that shows any company how to start a philanthropy program-and how that program can help spark performance, boost morale, and heighten brand recognition Readers hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation