Business Communication Today, by Bovee, Courtland L.
- ISBN: 9780135891612 | 0135891612
- Cover: Paperback
- Copyright: 1/2/2020
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
For courses in business communication.
Technology and communication intersect to prepare students for the workplace
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students’ understanding of the material.
Also available with MyLab Business Communication
By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. With new engaging Mini Sims and an expanding Video Library, MyLab Business Communication brings course concepts to life.