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The Business of Design

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The Business of Design by Granet, Keith; Gensler, M. Arthur, Jr., 9781616890186
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781616890186 | 1616890185
  • Cover: Hardcover
  • Copyright: 8/24/2011
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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.

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