Business Discourse

This advanced textbook introduces a new multidisciplinary framework for an international synthesis of the field of business communication, centering on the investigation of business language as discourse. It promotes debate and inquiry on several new and competing issues, emerging from corporate fieldwork and teaching practice by combining state-of-the-art research and innovative practical applications. As well as illustrating new approaches to classroom-based research projects, it encourages practice-based research that readers can undertake for themselves in independent research.

Francesca Bargiela-Chiappini is Senior Research Fellowat Nottingham Trent University, UK. Catherine Nickerson is Associate Professor at Radboud University, Nijmegen, The Netherlands. Brigitte Planken is Lecturer at Radboud University, Nijmegen, The Netherlands.

Introduction * PART 1: BUSINESS COMMUNICATION AS DISCOURSE * Competing Issues * Approaches and Ideas: The Historical Landscape * Challenges Within and Without * PART 2: PRACTICAL APPLICATIONS OF RESEARCH * Practice-based Research - The Link with Industry and Business * Applications in Teaching: Research-based Practice * The Business Communication Classroom vs Reality * PART 3: RESEARCHING PROJECTS IN BUSINESS COMMUNICATION * General Themes and Methodologies * Research Cases - I * Research Cases - II * References and Resources * Index Introduction * PART 1: BUSINESS COMMUNICATION AS DISCOURSE * Competing Issues * Approaches and Ideas: The Historical Landscape * Challenges Within and Without * PART 2: PRACTICAL APPLICATIONS OF RESEARCH * Practice-based Research - The Link with Industry and Business * Applications in Teaching: Research-based Practice * The Business Communication Classroom vs Reality * PART 3: RESEARCHING PROJECTS IN BUSINESS COMMUNICATION * General Themes and Methodologies * Research Cases - I * Research Cases - II * References and Resources * Index