Business Economics

Logically explains and develops the link between business economics and strategy. This exciting major new book is the first text to bridge the gap between the mainly American 'traditional' theoretical texts and the more applied texts on business economics. It logically explains and develops the link between business economics and strategy. It uses real business problems to enable students to grasp the practical applications of theory. The final part of the book shows how the themes of business economics are linked to the issues facing real companies. A range of features in each chapter includes: objectives, introduction, mini-cases, cases, self-test or review questions, summary, references to further reading and a glossary of new terms.

Introduction
The Scope of Business Economics
The Organisation and Its Environment
Business Objectives, Ethics and Corporate Governance
Alternative Models of the Organisation
Demand, Revenue and Costs
Consumer Behaviour
Demand and Elasticity
Estimating and Forecasting Demand
Determinants and Behaviour of Costs
Marketing and Investment Decisions
Pricing Decisions
Pricing Practices
Non-price Competition and the Marketing Mix
Investment Decisions and the Cost of Capital
Techniques for Decision Making Under Conditions of Uncertainty and Risk
Economics and Corporate Strategy
Elements of Business Strategy
Analysing the Structure of Competition
Competitive Weapons: Scale, Scope and Core Competencies
Transaction Cost Economics
Deterrence and Reputation as Strategic Tools
Quality and the Economics of the Organisation
Business Issues
Business Issues and the Environment
The Globalisation of Business Activity
Government Intervention: Competition and Regulation
The Changing Boundaries of the Organisation
The Labour Market
Table of Contents provided by Publisher. All Rights Reserved.

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Summary

Table of Contents

Supplemental Materials