The Business Environment

The second edition of this successful textbook is written primarily for students taking an introductory business and finance course or undergraduates on business studies courses. It offers students a comprehensive analysis of the external influences affecting business activity, supported by a wealth of statistical data and contemporary commentary. The text covers the nature and context of the changing business environment, environmental influences on demand and supply and the business environment from a European and international perspective. Mini-cases include Shell, Macdonald's and the Internet.