The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events

Practical tools and expert advice for professional event planners Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

<B>Judy Allen</B> is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worlwide. <P> Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Michael Eisner's theatrical premiere for Disney's <I>Beauty and the Beast</I>, and coordinated Norman Jewison's 25th anniversary celebration for <I>Fiddler on the Roof</I>. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow. <P> Judy is the author of <I>Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events </I>(John Wiley & Sons, 2000). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as <I>Meetings and Incentives Magazine. <P> </I> Judy Allen can be reached at judyallen@on.aibn.com.