The Business of Fashion: Designing, Manufacturing, and Marketing

This authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry - how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The fourth edition of The Business of Fashionwill continue to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components with an emphasis on social responsibility.

Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.

Organization of the U.S. Textile, Apparel, and Home Fashions Industries
- From Spinning Machine to Fast Fashion
- Business and Legal Framework of Textile, Apparel, and Home Fashions Companies
- Structure of the U.S. Textile Industry
- Ready-to-Wear: Company Organization

Creating and Marketing an Apparel Line
- Creating a Line: Research
- Creating a Line: Design
- Design Development and Style Selection
- Marketing a Line of Apparel or Home Fashions

Apparel Production and Distribution
- Preproduction Processes
- Sourcing Decisions and Production Centers
- Production Processes and Quality Assurance
- Distribution and Retailing

Organization and Operation of the Accessories and Home Fashions Industries
- Accessories
- Home Fashions